One of the trends revolutionizing the sector is the shift to a 4P medicine model: preventive, participatory, personalized and predictive. This transformation seeks to empower patients to take control of their own health, but it also has an effect on how different players participate in the provision of health services. On the one hand, beyond being mere medicine distributors, pharmacies are becoming the first point of contact with the patient. Pharmacy-adjacent clinics have also started to include preventive health practices and specializations to better care for patients. On the other hand, laboratories are in charge of developing personalized treatments and are therefore playing a role in the creation of preventive medicine strategies.

The Pharmacies & Laboratories chapter explores how pharmacies and laboratories are transforming into key players promoting a healthier prevention-based lifestyle. The biggest players from these two sectors share their perspective on how medicine can move from a corrective to a preventive model.